COVID AND CHANGING EMPLOYEE WORK PREFERENCES AMONG YOUNG WORKING POPULATION IN HYDERABAD – REVISITING THE WORKING MODELS THROUGH CONJOINT ANALYSIS.
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Abstract:

The Covid pandemic situation did force the organizations to adopt either a work from home or a hybrid working model instead of complete traditional work from office working model. Inspite of the double dose vaccination exercise, the new variants of the Covid  are not letting the organizations to choose one standardized working model. Whatever working model is followed is more towards ensuring business continuity. But with the hybrid and work from home working models in existence for more than 18 months, it is highly likely to have a change in the work preferences among the employees and the organizations may be forced to review their working models accordingly. So it becomes imperative on the part of the organizations to understand this change in work preferences among the employees so that a better working model can be designed when the pandemic situation normalizes.

This study is an attempt to understand the change in work preferences among the employees with respect to work schedule, working model, working hours and nature of responsibility using conjoint analysis. The young working population in the age group of 21-30 in Hyderabad has been considered for the study. Results from the 200 responses received highlights that work from home working model gained prominent significance and number of working hours remained a key concern with 8.5 hours being the most preferred choice. 

Keywords: Forensic Entomology
Vol & Issue: VOL.1, ISSUE No.1, July 2022